a standard brand with a long history which stores food in a natural refrigerator called “Yukimuro-Snow Aging” using natural snow. Niigata is proud of its ingredients grown under the rich nature, and the high quality made by the honest and hard working people of Echigo. Especially, having determination in its taste and quality, the professionals in food came together all having the same thoughts of wanting to share the deliciousness of Niigata Yukimuro-Snow Aging, is acting as the “Niigata Yukimuro Brand Association”.
In order to enter the Niigata Yukimuro Brand Association, there is a strict examination whether it is a company of history and achievements which produces high quality foods. There is also a strict examination when commercializing. From the view point of food professionals, the taste quality and story of the food is put to the test by the participating food professionals and and only products approved are able to be sold.
By the cooperation within food companies, expertise of snow, small and medium enterprise management consultant, exporting advisors and much more, is it possible to find an answer to any problem. The system and concept of this cooperation of different industries are highly valued and has received “Niigata IDS Competition System Category Examination Committee Special Prize”, has been selected as “Ministry of Economy, Trade and Industry Hard Working Small and Medium Enterprises 300”, “Federation of Small and Medium Enterprise Advanced Association Case”.
Not stopping the movement only in Niigata, wanting to spread the outstanding taste of Japan’s snow district to the world. In the future, consideration of the development of a complex facility of Yukimuro-Snow Aging, hotels and restaurants is being made, which can expect the inbound to the snow district and connect to the regional vitalization.
Rich ingredients of the snow country, Niigata are ripened in Echigo Yukimuro so that foods with excellent freshness and taste can be produced.
Freshness retaining and change of taste will not happen on all the ingredients stored in the Yukimuro. Tests for the selection of proper temperature zone of the Yukimuro, timing of ripening, storage days, and storage containers, etc. while confirming the change of freshness and taste were carried out for several dozen times before the best taste was produced.
With the help of snow energy research and promotion agency "Yukidaruma Foundation" located in the most heavy snowfall area in Japan, Yasuzuka-cho Niigata, the state traceability inspection of Yukimuro in use and investigation of the effect brought to foods by snow, etc. are implemented. The Judging Committee also carries out taste check and exchange of views to ensure that only products passed the examination can be sold under Echigo Yukimuro brand. Please enjoy without worrying about the quality and taste.
|Union name||Niigata Yukimuro Brand Business Cooperative|
|Location||950-0943 3-4-9, Meike-Shimmei, Chuo-ku, Niigata(inside Adhouse Public Co., Ltd.)|
|Establishing date||January 6, 2012|
|Union members||18 companies (June 1, 2019 currently)|
|Advisors||7 companies (June 1, 2019 currently)|
|Business content||Joint development, sales and promotion of products utilizing snow energy|
|Main Bank||Daishi Bank South Niigata Branch|